The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
- Director
- Ben Proudfoot
- Original language
- English
- Released
- 10 Jun 2024
- Status
- Released
- Length
- 18 min
- Genres
- Documentary
- Studio
- Breakwater Studios, Traverse32
- Country
- United States
