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The Merchants of Cool

2001 · Barak Goodman · 55 min

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How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.

Douglas RushkoffSelf

Christina AguileraSelf

Greg BerlantiSelf

Jessica BielSelf

Adam CarollaSelf

Malcolm GladwellSelf

Carson DalySelf LLewis GoldsteinSelf

Shaggy 2 DopeShaggy 2 Dope BBrian GradenSelf

Tom GreenSelf (archive footage)

Jimmy IovineSelf

Jimmy KimmelSelf (archive footage)

Jamie MadroxSelf

Cast

Douglas RushkoffSelf

Christina AguileraSelf

Greg BerlantiSelf

Jessica BielSelf

Adam CarollaSelf

Malcolm GladwellSelf

Carson DalySelf LLewis GoldsteinSelf

Shaggy 2 DopeShaggy 2 Dope BBrian GradenSelf

Tom GreenSelf (archive footage)

Jimmy IovineSelf

Jimmy KimmelSelf (archive footage)

Jamie MadroxSelf

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